Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
A study of 700 top e-commerce brands found that the majority are underperforming when it comes to optimising their sites for speed. Given that mobile connections are usually slower than desktop, further delays are felt even more keenly. And with the Google’s mobile first indexing, page speed becomes a high-value consideration to ensure that visitors convert quickly.
If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost $2.5 million in lost sales every year, a 7% reduction in your conversion rate and a 34% increase in bounce rate.
Click here to read on how you can avert this loss and make your website work for you.