Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

singlehop_speed_infographic-headerA study of 700 top e-commerce brands found that the majority are underperforming when it comes to optimising their sites for speed. ¬†Given that mobile connections are usually slower than desktop, further delays are felt even more keenly. ¬†And with the Google’s mobile first indexing, page speed becomes a high-value consideration to ensure that visitors convert quickly.

If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost $2.5 million in lost sales every year, a 7% reduction in your conversion rate and a 34% increase in bounce rate.

Click here to read on how you can avert this loss and make your website work for you.