Benefits of Social Media Integration For eCommerce Websites
Between 2015 and 2016, Cristiano Ronaldo helped Nike to make $36 million on social media. He did this using 59 posts made in 12 months, through his social media accounts. Information shows that more than 150 million Facebook users are interested in buying items from advertisers on this social media network.
It seems there is more to social media than meets the eye. And that is why, it is paramount that every eCommerce website be integrated with social media buttons for Facebook, Twitter, Instagram and Pinterest, among others.
Spreading the Word and Increasing Brand Visibility Fast
Social media buttons make the marketers’ work easier. You can encourage your customers to tell your brand story for you.
It is very simple; it is a one-off process really. Like this, tweet this, share this and other social media buttons are just a one-off job that you do not need to do again.
Just integrate social media onto your e-commerce site and then encourage your customers to review your products and services, take pictures and shoot short videos and then post them on their social media platforms to spread the message. All this is done at little or no cost to your business.
While optimizing your eCommerce site for more visibility and high ranking on the search engines results page is paramount, so is social media integration. Just imagine the number of followers you can have on Facebook or Twitter, or even Pinterest which in 2014 said more than two-thirds of its pins were coming from businesses. The reason for this was that most of “Pinteresters” logged in looking for new products from time to time.
You can devise strategies to spread the word about your brand to more people. For example, you can create contests when launching a new product, then call in people to contest to win a product if they share information about your products and so on. The more they do this, the faster the word spreads, and your brand gains more recognition.
No marketing or eCommerce practitioner should skimp on the opportunity to integrate social media onto their business website.
Market Targeted Ads All the Time
When doing your ads for social media, you can target them at certain demographics only. The ads will appear to your targeted audience only. You can do ads for specific products or for your entire online store. Some social media networks like chirpy Twitter allow users to promote their tweets so that the targeted market sees ads even when they are not following.
On the Level Engagement
If your business is on social media, customers feel encouraged that behind the computer, there is another human being who cares about what they care. They will raise queries, you must respond to those queries. Generate topics related to your market or even general human interest topics that can get a discussion going. Be readily available to engage with your customers on a “one-on-one” basis.
In this digital age, customer loyalty has become an elusive thing. You must earn it. One of the ways to do that is to level with them on social media. Everyone is on social media, go find them there, engage them about your products, let them criticize, rant and vent, and then placate them and win their trust!
Customer engagement on social media is not a one-off thing. Rather, it is a continuous process of weeding and fertilizing your relationship with them. Post important things related to your business. For example, if you have an eCommerce site selling automotive stuff, you can post content on “ten car repair hacks you can try at home”.
If you have a friend, would he be pleased if you borrowed from him all the time? They would vanish. It is the same with social media engagement. Customers do not want to hear why they need to buy your products all the time. They want to hear solutions, money saving tips and such like content. To win their trust, be a proactive communicator on social media.
Get Unbiased Customer Feedback Easily
Customers are honest to a fault. They have bought your products, they have used them and they feel that a certain improvement could help make the product better. They post that on social media, they have no bias, since they are not stakeholders in your business. What you get from the customer is what they feel about your product. And then do something about the feedback.
Learn about Niche Market niche through Better Market and Customer Research
This digital world can be overwhelming to a customer who is active on social media. The number of ads they must come across everyday is overwhelming. Use analytical tools to measure how customers respond to your social media presence. From that, you can be able to know what to improve, and how to tailor-make your brand presentation to meet the needs of the customers.
Learn what is currently trending in your market by looking closely at the # – hashtag campaigns on Instagram, Twitter and Facebook. They denote an underlying hot topic that is generating interest. You can see what people are talking about, take advantage and immediately start stocking such items as they are talking about. Whatever the market really cares about will always trend. Trending means you can create more market-targeted ads. Keep your eyes peeled for hashtag campaigns.
Social media integration onto your eCommerce website is no longer optional. It is compulsory. With some social media networks even integrating the Buy button, making sales straight from the social media page may be possible in future. Today, you will get traffic that converts to your website. Contact us for a quote to design or redesign your eCommerce site and to integrate the social media buttons for you so that you do not miss out on social media generated traffic.