Photo courtesy of jen collins on Flickr
Fred Schebesta, founder of comparison website finder.com.au, which now averages 400,000 views per month, shares his top five tips for starting an e-commerce site.
1. Find your niche
“If you want your business to survive, you need to find exactly where you’ll sit in the market.”
2. Style your writing to sell (without screaming sales)
“Offer genuinely helpful content in the language of your audience (comparable to a love note). Engage with your audience to find their needs, then answer those needs.”
3. Your biggest asset is your website – know how it flows
“Analysing your site’s dialogue is arguably the most vital factor in your company’s survival. We focused our efforts on layout and design and made sure they all assisted the reader to know what to do.”
4. Reinforce your decisions with insights
“Use analytics to monitor your coverage. The difference between your traffic and conversion rates are people getting lost on your site.”
5. Continuously be fresh and relevant
“Constantly improving the quality of your homepage and other landing pages is important. People need to know that if they engage with your service or product, they’re getting the freshest and most informed response.”
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